The Phoenix
The Phoenix
OVERVIEW
OVERVIEW
The objective of this project was to create a visual identity for Phoenix: Jackie’s Leap of Faith through a series of promotional materials including a movie poster, thumbnail design, and merchandise applications. The goal was to capture the emotional depth and transformation within the story while maintaining a cinematic and contemporary visual language. Through a restrained and impactful approach, the designs focus on mood, contrast, and storytelling to create a cohesive promotional experience across both digital and physical touchpoints.
The objective of this project was to create a visual identity for Phoenix: Jackie’s Leap of Faith through a series of promotional materials including a movie poster, thumbnail design, and merchandise applications. The goal was to capture the emotional depth and transformation within the story while maintaining a cinematic and contemporary visual language. Through a restrained and impactful approach, the designs focus on mood, contrast, and storytelling to create a cohesive promotional experience across both digital and physical touchpoints.
SCOPE
SCOPE
POSTER DESIGN | MERCHANDISE | DIGITAL PROMOTION | ART DIRECTION
POSTER DESIGN | MERCHANDISE | DIGITAL PROMOTION | ART DIRECTION
SOFTWARE USED
SOFTWARE USED
Adobe Illustrator, Adobe Photoshop, Procreate
Adobe Illustrator, Adobe Photoshop, Procreate
MY APPROACH
MY APPROACH
The approach centres on bold imagery, dramatic contrast, and expressive typography to reflect the emotional intensity and themes of transformation within the film. A dark and restrained palette is balanced with subtle highlights to create depth and atmosphere, while clean layouts allow the visuals to remain the primary focus. Across the poster, digital thumbnails, and merchandise, the identity maintains a cinematic and cohesive aesthetic that feels both powerful and emotionally grounded.
The approach centres on bold imagery, dramatic contrast, and expressive typography to reflect the emotional intensity and themes of transformation within the film. A dark and restrained palette is balanced with subtle highlights to create depth and atmosphere, while clean layouts allow the visuals to remain the primary focus. Across the poster, digital thumbnails, and merchandise, the identity maintains a cinematic and cohesive aesthetic that feels both powerful and emotionally grounded.
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