Personal Branding
Personal Branding
OVERVIEW
OVERVIEW
A personal brand identity built on the tension between precision and fluidity. The AD monogram encapsulates a creative identity that is methodical yet expressive, structured yet free.
A personal brand identity built on the tension between precision and fluidity. The AD monogram encapsulates a creative identity that is methodical yet expressive, structured yet free.
SCOPE
SCOPE
LOGO DESIGN | PERSONAL BRANDING
LOGO DESIGN | PERSONAL BRANDING
SOFTWARE USED
SOFTWARE USED
Procreate, Adobe Photoshop, Adobe Illustrator, and Adobe Dimension
Procreate, Adobe Photoshop, Adobe Illustrator, and Adobe Dimension
MY APPROACH
MY APPROACH
Defining one’s identity as a designer is not always straightforward. It exists between structure and exploration, between understanding the rules and choosing when to push them. Through this project, I translated that balance into a typographic form, combining clarity with individuality. The result reflects a designer who is thoughtful, creative, and adaptable, with a focus on turning ideas into meaningful visual impact.
Defining one’s identity as a designer is not always straightforward. It exists between structure and exploration, between understanding the rules and choosing when to push them. Through this project, I translated that balance into a typographic form, combining clarity with individuality. The result reflects a designer who is thoughtful, creative, and adaptable, with a focus on turning ideas into meaningful visual impact.
Awake Cafe
BRAND IDENTITY | MOTION GRAPHICS | LOGO DESIGN | PACKAGING
Pratt Norman
BRAND IDENTITY | LOGO | STATIONERY | SIGNAGE | DIGITAL
True Lush
BRAND IDENTITY | PACKAGING | SOCIAL MEDIA CAMPAIGN | DIGITAL DESIGN | ART DIRECTION







