Personal Branding

Personal Branding

OVERVIEW

OVERVIEW

A personal brand identity built on the tension between precision and fluidity. The AD monogram encapsulates a creative identity that is methodical yet expressive, structured yet free.

A personal brand identity built on the tension between precision and fluidity. The AD monogram encapsulates a creative identity that is methodical yet expressive, structured yet free.

SCOPE

SCOPE

LOGO DESIGN | PERSONAL BRANDING

LOGO DESIGN | PERSONAL BRANDING

SOFTWARE USED

SOFTWARE USED

Procreate, Adobe Photoshop, Adobe Illustrator, and Adobe Dimension

Procreate, Adobe Photoshop, Adobe Illustrator, and Adobe Dimension

MY APPROACH

MY APPROACH

Defining ones identity as a designer is not always straightforward. It exists between structure and exploration, between understanding the rules and choosing when to push them. Through this project, I translated that balance into a typographic form, combining clarity with individuality. The result reflects a designer who is thoughtful, creative, and adaptable, with a focus on turning ideas into meaningful visual impact.

Defining ones identity as a designer is not always straightforward. It exists between structure and exploration, between understanding the rules and choosing when to push them. Through this project, I translated that balance into a typographic form, combining clarity with individuality. The result reflects a designer who is thoughtful, creative, and adaptable, with a focus on turning ideas into meaningful visual impact.

Next projects

Next projects

Awake Cafe

BRAND IDENTITY | MOTION GRAPHICS | LOGO DESIGN | PACKAGING

Pratt Norman

BRAND IDENTITY | LOGO | STATIONERY | SIGNAGE | DIGITAL

True Lush

BRAND IDENTITY | PACKAGING | SOCIAL MEDIA CAMPAIGN | DIGITAL DESIGN | ART DIRECTION