Pratt Norman
Pratt Norman
OVERVIEW
OVERVIEW
The objective of this project was to develop a cohesive brand identity for Pratt Norman, a law firm within the entertainment industry. The goal was to create a visual language that balances professionalism with creative expression, reflecting both legal precision and the dynamic nature of the field. The design maintains a minimal and contemporary approach while ensuring clarity, consistency, and a strong presence across all touchpoints.
The objective of this project was to develop a cohesive brand identity for Pratt Norman, a law firm within the entertainment industry. The goal was to create a visual language that balances professionalism with creative expression, reflecting both legal precision and the dynamic nature of the field. The design maintains a minimal and contemporary approach while ensuring clarity, consistency, and a strong presence across all touchpoints.
SCOPE
SCOPE
BRAND IDENTITY | LOGO | STATIONERY | SIGNAGE | DIGITAL
BRAND IDENTITY | LOGO | STATIONERY | SIGNAGE | DIGITAL
SOFTWARE USED
SOFTWARE USED
Adobe Illustrator, Adobe Photoshop, and Procreate
Adobe Illustrator, Adobe Photoshop, and Procreate
MY APPROACH
MY APPROACH
The approach focuses on a restrained palette of deep teal, soft neutrals, and subtle accents to create a sense of sophistication and control. A refined monogram and strong serif typography form the foundation of the identity, while a continuous curve introduces a subtle sense of movement inspired by the entertainment industry. Clean layouts and generous spacing ensure clarity and consistency across applications, from signage and stationery to digital platforms, creating a cohesive and confident brand system.
The approach focuses on a restrained palette of deep teal, soft neutrals, and subtle accents to create a sense of sophistication and control. A refined monogram and strong serif typography form the foundation of the identity, while a continuous curve introduces a subtle sense of movement inspired by the entertainment industry. Clean layouts and generous spacing ensure clarity and consistency across applications, from signage and stationery to digital platforms, creating a cohesive and confident brand system.
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