Works

Defining one’s identity as a designer is not always straightforward. It exists between structure and exploration, between understanding the rules and choosing when to push them. Through this project, I translated that balance into a typographic form, combining clarity with individuality. The result reflects a designer who is thoughtful, creative, and adaptable, with a focus on turning ideas into meaningful visual impact.

Designing AWAKE was about translating a simple daily ritual into a clear visual identity. It sits between function and feeling—between the structure of bold, condensed typography and the subtle expression of the coffee bean integrated within the letter A. I focused on creating a system that is minimal yet impactful, where every element feels intentional and grounded. The result reflects a brand that is calm, focused, and confident, turning an everyday moment into a considered visual experience.

The approach focuses on a restrained palette of deep teal, soft neutrals, and subtle accents to create a sense of sophistication and control. A refined monogram and strong serif typography form the foundation of the identity, while a continuous curve introduces a subtle sense of movement inspired by the entertainment industry. Clean layouts and generous spacing ensure clarity and consistency across applications, from signage and stationery to digital platforms, creating a cohesive and confident brand system.

The approach centres on a minimal palette of soft beige, muted green, and black to evoke a sense of calm, clarity, and natural balance. Clean typography and refined packaging create the foundation of the identity, while soft curves and organic forms subtly reference fluidity, care, and skincare rituals. Spacious layouts, restrained compositions, and gentle lighting establish a premium yet approachable aesthetic across packaging, social media, and digital applications, creating a cohesive and modern brand experience.

The approach centres on bold imagery, dramatic contrast, and expressive typography to reflect the emotional intensity and themes of transformation within the film. A dark and restrained palette is balanced with subtle highlights to create depth and atmosphere, while clean layouts allow the visuals to remain the primary focus. Across the poster, digital thumbnails, and merchandise, the identity maintains a cinematic and cohesive aesthetic that feels both powerful and emotionally grounded.

The approach centres on a soft palette of pinks, creams, and warm dark browns to evoke a sense of comfort and indulgence. Custom illustrations and expressive typography introduce a playful character, while consistent layouts ensure clarity and cohesion. The identity is carried across logo design, print materials, and packaging, forming a unified and engaging brand experience.

The approach focuses on bold photography, clean grid systems, and modern editorial typography to create a visually immersive publication. A restrained layout structure allows the imagery to remain the focal point, while strong typographic hierarchy ensures clarity and readability throughout the magazine. Generous white space, full-spread visuals, and subtle graphic elements introduce rhythm and movement across the pages, creating a refined and cohesive editorial identity that reflects the energy and diversity of the Niagara region.